Cash App Internal Video Podcast

Internal Video Podcast Series

Cash App’s Australian team needed a recurring video podcast format for internal communications — a way to share company updates, team stories, and strategic thinking across their distributed workforce. The content needed to feel professional enough to represent the brand internally while being relaxed enough that team members felt comfortable participating.

Our Approach

We set up a multi-camera podcast studio at Cash App’s office, working with their Workplace team to make the most of the available space. Josh directed each episode using our conversational interview approach, which was critical for an internal audience that would immediately notice anything forced or corporate. The set design balanced Cash App’s brand aesthetic with a comfortable, intimate feel. Daniel managed the multi-camera coverage to give the edit team flexibility in post-production.

The Result

An ongoing internal podcast series that became a core part of Cash App’s internal communications in Australia. The format proved that video podcasting works just as effectively for internal audiences as external marketing — building connection and culture across teams that don’t always get to be in the same room.

Considering a video podcast for your organisation? Get in touch or call us on +61 3 9933 4690.