Annexa x REA
Case Study
Customer Case Study Video
Annexa, a leading Salesforce and NetSuite consulting partner, returned for their third project with us — this time a customer case study video featuring REA Group as the client. Following on from the Usher Group and Canstar case studies already on our site, this project filmed at REA’s Melbourne offices and required coordination between Annexa’s marketing team (Senior Marketing Strategist Kezia Meskanen and Marketing Manager Isabel Ford) and REA’s internal stakeholders.
Our Approach
Bree managed the pre-production logistics of filming inside a corporate headquarters — coordinating access through REA’s facilities team, working with Alex Harden at REA to confirm interviewees and schedule around their availability, and preparing a detailed run sheet for the half-day shoot. Josh directed single-camera interviews with REA team members including Phil and Matt, drawing out how Annexa’s technology implementation had genuinely impacted their business operations. We captured b-roll of the REA workspace and team interactions on Level 6 to provide visual context beyond talking heads.
The Result
The final V4 edit was approved by both Annexa and REA, with Kezia describing the cut as brilliant work. The video was delivered with download enabled via Frame.io, ready for Annexa’s website, sales pipeline, and marketing channels. The project reinforced a strong ongoing relationship — Annexa has since discussed a “mega showreel” combining highlights from all their case study videos, and the possibility of filming additional case studies as their client base grows. It’s the kind of repeat-client partnership we value most.
Have a customer story worth telling? Get in touch or call us on +61 3 9933 4690.
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