Libra Social Campaign

Social Video Campaign

Libra needed a suite of social video content designed specifically for platform-native distribution. The campaign required multiple short-form pieces that could work independently across Instagram, TikTok, and Facebook while maintaining a cohesive creative direction and brand voice throughout.

Our Approach

We planned the shoot with social distribution in mind from the start — framing for multiple aspect ratios, pacing for short attention spans, and structuring each piece to deliver its message within the first few seconds. Josh directed the content to feel authentic and energetic rather than polished and corporate, matching the tone that actually performs on social platforms. We captured enough material in a single production day to generate the full suite of deliverables across all required formats.

The Result

A social video campaign delivered in multiple formats and aspect ratios — 9:16 for Stories and Reels, 1:1 for feed posts, and 16:9 for YouTube and website — ready for immediate distribution. The campaign demonstrated that social-first video production requires a fundamentally different approach to traditional brand videos, and that planning for repurposing from the start dramatically increases the return on a single production day.

Need social-first video content for your next campaign? Get in touch or call us on +61 3 9933 4690.