It has become the centrepiece of many brands’ communication strategies. The brand documentary, or more simply put, the “about us video” is a great way to put a face and voice to your brand. It can be used as a way to tell your rich history, or communicate an exciting new direction your brand is taking. The brand documentary will be the perfect piece of content for your website and to introduce you at your next industry event.
As a hero piece of video content, your brand documentary can be used in all areas of your brand’s life, whether it be on your website, at the beginning of a conference talk or even in your pitch documents.
You only have to look at a successful crowdfunding campaign to see the importance of video in a product launch. Investing in a video for your launch can have a significant impact on your ability to gain media coverage and social shares of your new product. A product launch video will typically have a clear call to action, which is connected to a larger sales strategy. You may wish to gain pre orders, receive backing through a crowdfunding platform like Kickstarter or Pozible or you may have a product in stores, ready to be bought through your resellers.
We specialise in video production that shares the product journey, taking a behind the scenes look at new products and the people who make them.
Employer brand videos are becoming a common staple in the recruitment process. A good employer brand video reflects an organisation’s culture, purpose and its point of difference as an employer. With a strong focus on people and culture, employer brand videos are regularly being referred to as lifestyle videos, providing greater value to businesses beyond recruitment. At Full Stack Films, our video production process focuses on immersing ourselves in each business we work with, to ensure we reflect their unique personality in their employer brand video.
Nothing speaks louder for your brand than a happy customer. Customer story videos are a unique opportunity to capture case studies of existing clientele. Our clients have told us their customer story videos have generated hundreds of thousands of dollars in new customer acquisitions. It can be your biggest sales tool and we love making them!
An example of customer story video for Audata.
We’ve made documentaries for media companies who are in the business of creating content. There’s a good chance that in this new world of social media and YouTube, you’re in the business of content creation too. Not all of your video content needs to speak about you, your product or your customers to be effective. Short form documentaries can be a great way to engage your audience in a new way. It can be used to inform your customers or to entertain. We’ve also created documentaries as part of a series, integrating into email marketing campaigns, microsites and events.