Crowdfunding Video: Tiller – A Device For Tracking Your Time

Tiller is a new product by the team at Joan, a digital user experience company out of Melbourne.

The team contacted Full Stack Films in July of 2017 after spending 18 months designing a product to improve the way people track time at their desk.

Up until meeting the team in July, they had self-funded Tiller; Spending time and money on refining prototypes of the product.

Our first meeting explored the opportunities of video production for the launch of Tiller, more specifically, a crowdfunding video as part of a Kickstarter campaign.

With a focus on user-testing, the Tiller team believed crowdfunding the final stages of the product would keep within the ethos of user-focussed product design, giving customers an early opportunity to be part of the journey.
We designed Tiller to make the time tracking straightforward, simple, and unobtrusive. Tiller’s hardware and software makes it effortless to start and stop a task, in order to deliberately transition between everything you need to do in a day.

The hardware includes a status light, which makes it much easier to remember to keep on top of your time sheets. It doesn’t get lost in between windows or hidden in a tab.

Just one tap starts or stops a timer, and a small turn switches between items. It’s a significant reduction compared to other software-based products.
Watch the Kickstarter video

Back the project here

We love producing crowdfunding videos at Full Stack Films. Six years ago, we collaborated with the team at Quad Lock, producing a Kickstarter video that helped them become one of Australia’s early crowdfunding success stories, raising over $40,000 — doubling their original goal. Quad Lock has gone on to be a leader in the phone case mounting industry and is still a client today!

Crowdfunding videos play in a fun area of people and product. Building a story that gives potential backers an insight into the team — their vision — while effectively communicating the product.

Crowdfunding rewards preparation. Understanding your backers and being realistic with your expectations.

As a video production company, we’re in a unique position to get a behind the scenes look at the teams we work with — it’s the reason we love what we do.

Joan have done the work needed to successfully launch Tiller. From prototyping, to logistics and marketing.

We’re excited for the launch of their Kickstarter campaign.


Posted by Josh Janssen
One Story Up

You Just Have To Go Out And Do Stuff

Christian Hull is a Melbourne based content creator. His highly engaged audience — 299,158 followers on his Facebook page — eagerly wait for his new videos to be uploaded.

If he looks familiar, you’ve probably inadvertently seen one of his videos on your newsfeed.

Donning a blonde ratty wig, Christian transforms into Trish, a larger than life character that adapts to whatever topic Christian’s covering; from an exhausted nurse to a frustrated Mum trying to make a costume for Book Week.

On the ‘relatable’ scale, Christian’s basically your best mate. He’s built his content on authenticity, listening to his audience, or more specifically, trawling through the comments — writing down any ideas that his fans offer.

I had the pleasure of featuring Christian in a short documentary as part of our new series, One Story Up.

I spent a Friday and Saturday following him around with a camera. What I took away from my conversations with Christian:

Don’t obsess about the path you think you need to take. Stop theorising and start working on something. 

In his words:
“Sometimes I felt really stuck… and you feel like you’re not heading in the path you wanted to be heading in.
If I really pushed myself to go in the direction I wanted to when I was younger, I wouldn’t be here.
You want there to be just one thing that you have to do, but there isn’t…You just have to go out and do stuff.”
Thanks to Christian for his willingness to be featured in the video. His openness, work ethic and attitude to life is inspiring.

Posted by Josh Janssen